Copypoint for your marketing: Why would you ever go ‘ALL IN’ when you’re winning…?

Success doesn’t come from being passive. Tell your copywriter to review EVERYword that goes out to your cutomers and clients!

Jeff Bezos to employees: ‘One day, Amazon will fail’ but our job is to delay it as long as possible

Just days before Amazon announced the big winners of its HQ2 sweepstakes, CEO Jeff Bezos had to address a separate but related concern among employees: Where is all this headed? At an all-hands meeting last Thursday in Seattle, an employee asked Bezos about Amazon’s future.

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