Digital apps have made copywriting accessible to many. They have also changed the nature of the audience. Copywriters and their clients are struggling. While they focus on grabbing prospects’ eyeballs prospects are drifting to substance. Even in the Amazon age, quality still wins over quantity. The paydirt of marketing is developing a relationship through personalized digital marketing. And that’s not something any third-grader knows.
Here’s a good piece about that change. (Hint: This only scratches the surface.)
Content marketing has brought new talent into the advertising industry, but these are different beasts to the traditional copywriter