Not your 3rd grade science class. This is applied science to help living things by solving problems without harm.
Steve Jobs had it right. People don't know what they want. And this is what makes the consumer products market interesting. We have some very smart partners in making and selling sensible things.
We respect property and nature and we do business. That provides opportunities for us to positively influence the future of places. We take all these elements seriously.
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The only way I can get people to say exactly what I want is to write them into my stories. This is the craft that gives me joy and introduces me to some extraordinary conversations with other writers. Take a peek!
Innovation in action
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